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hello grammarians today we're going to talk about two of my well I don't know if I'd call them favorite but two of my most frequently confused words I make this mistake all the time you know and I think it's important to keep it straight so effect and effect are two very different words what is the difference you might ask well that's why I'm here so to sum it up let's just put the TLDR right at the top affect is a verb just think of that as a verb and effect think of that as a noun it's more complicated than that obviously but most of the time when you're looking at these two words and you're trying to decide which one do I use affect is a verb effect is a noun that's that's the too long didn't read of this video and who reads a video but this is this is your key takeaway let me let me give you some examples so okay so let's take this sentence the drought had a nasty blank on Angela's crops now both of these words mean something happened right they both they both mean that there was a change but effect with an E is the result of that change an effect with an A or effect is the changing is the change agent if that makes sense so we're looking at the sentence the drought had a nasty blank on Angela's crops we know we need to use one of those well we're signaling here by using the article a and you know this adjectives nasty that we're looking for a noun so we want to say the drought had a nasty effect another way to say to think of this is effect with an E is the same way as saying result similarly if we wanted to write this sentence again but with effect with verb we'd say the drought affected Angela's crops so effect we're using it as a verb effect we're using it as a noun and I'm exaggerating the pronunciation of those just to give you to give you the distinction now of course there are always obnoxious exceptions let's cover them briefly but just bear in mind that these are pretty rare okay so number one the word effect with an e as verb when you see this as a verb it usually means to create so the way the way I usually see this is in the phrase effect change which really means to to bring about change effect here means to create so Kimiko hoped that the new mayor would effect change in her town well what we're saying here is really make change when we say effect as a verb that's that's really it just means to make and the other of nauseous exception is effect as a noun which is a like a psychology term it really means like someone's personality so for example Percy had a smug effect and that just means that his personality is smug now III want to hit again that these are these are exceptions and they're pretty rare and I would caution avoiding them most of the time I think your big takeaway is that affect is a verb and effect is a noun and yes these exceptions exist but I think in the interest of clarity you need to be very certain when you're using them because effect here as a noun is professional jargon frankly this is this is psychologists talk and that means it's a very particular kind of English it's to be used in a specific context likewise effect as a verb frankly I don't know what you get out of this I would just say make frankly like I'm not sure it's worth the confusion but that's just a style tip obviously it's still grammatical to use it that way you just have to be careful of confusion so what's the takeaway affect is a verb effect is a noun but there are exceptions you can learn anything Dave it out